TCL Multimedia has launched its India-centric Smart TV brand, iFFalcon, in India. To start with, the company has launched three TVs – iFFALCON 55K2A, iFFALCON 40F2, iFFALCON 32F2 priced at Rs. 45,999, Rs. 19,999 and Rs. 13,499, respectively. They will be available for purchase starting May 7.
The high-end model, iFFALCON 55K2A, runs Android 7.0 Nougat out of the box. The 55-inch display has 4K resolution and is HDR compatible. For Audio, the TV supports Dolby 5.1 Surround Sound and advanced DTS post-processing technology. The TV is smart enough to automatically lower volume when commercials start playing.
Other features include quad-core CPU, dual-core GPU, 2.56 GB RAM, 16 GB internal storage, Micro Dimming technology, white LED HD backlight, inbuilt Chromecast support.
The iFFALCON F2 comes with features Full HD and Micro Dimming technology. The T-Cast feature allows consumers to use their smartphones as remote to control the TV. These TVs consumes significantly lower power and are moisture-proof.
The entire TV range is manufactured in house by TCL. The company has also partnered with content providers like Jio Digital, Netflix, Google Play Movies & TV,Youtube and ErosNow , Yupp TV, Flickree to offer a rich content catalogue to iFFalcon owners.
Speaking on the launch, Mr. Tony Guo, Global CEO – FFALCON Technology, said, “With the demand for smart home entertainment solutions in India growing at a rapid pace, the country’s smart TV market is in need for more technologically-evolved offerings. The launch of iFFALCON smart TVs will fulfil this need-gap. We are bringing the latest entertainment technology to India for fulfilling iFFALCON’s brand promise of enabling an ‘Incredible Smart Life’ for every customer.”
Mr. Harry Wu, GM – TCL Multimedia Overseas Business Center, said, “With iFFALCON, TCL is further strengthening its leadership position in the India market. Our long-term vision is to bring the latest entertainment technology to the Indian youth and become the go-to brand for smart products. The launch of iFFALCON will help us achieve this aim.”