PLAYGO BH-70 AI wireless headphones launched in India for 14,999 INR

The Gurugram-based technology company, PLAY, has launched what it calls the world’s first AI-driven active noise cancellation wireless headphones dubbed as the PLAYGO BH-70. The headphones come with a bunch of smart features that can be controlled via a PlayGo app on Android and iOS devices.

The PLAYGO BH-70 is priced at INR14,999 and available to purchase starting today at the company’s website and PLAY affiliated retail channels across the country. Also, it is available on Amazon India and Flipkart right from today.

Talking about the features, the PLAYGO BH-70 is armed with AI-driven personalization that helps it to automatically calibrate left and right-side audio according to the ears of the users.

The device is driven by a Qualcomm processor and boasts of Bluetooth 5.0 wide range connectivity, Apt-X codec with built-in CVC 6.0 noise-canceling microphones that are compatible with Google Assistant, Amazon Alexa, and Apple Siri like voice assistants.

The PLAYGO BH-70 has a transparency mode which lets the users hear the ambient sound along with the adulating audio experience.


There is a unique smart touch-and-talk feature that kicks in when the users touch the left ear-cup with his fingers. This lowers the audio that the users are listening to so that they can engage in a conversation with the others, thus saving users from removing the headphones every time they want to talks to others.

Another intriguing feature is auto-pause-and-play that pauses the running music or the podcast when users take the headphones off and resume when it is put back on the ears.

The PLAYGO BH-70 utilizing protein leather earcups and weighing just 300 grams feels light on the head. The device looks premium and durable offering perfect flexes to fit on different-sized heads and ears of the users.  

The PLAYGO BH-70 also wields a handsome 1,000mAh battery that ensures 24 hours of life even during the active noise canceling mode on.

The PLAGO BH-70 is available in Graphite Black and Medallion Brown color options. PLAY is also providing a one-year manufacturer warranty from the date of purchase.

Commenting on the launch Mr. Sandeep Banga, CEO at PlAY, said “We are proud to launch PLAYGO BH-70, an engineering feat for a combination of microelectronics, sensors, algorithms and design, that we hope will be enjoyed by our audiophile customers. We have tried to put all the necessary features for great user experience and added the best drivers for audiophiles to the product,”

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