Fitbit, a fitness-related smart wearable maker, has launched its lightest Smartwatch Versa in India with price starting at Rs. 19,999. Apart from the new fitness tracker Fitbit also introduced its next-generation software, Fitbit OS 2.0, and female health tracking to help women track their menstrual cycle, and holistic health and wellness data in one place.
The Fitbit Versa has a ‘sharp’ display that can go up to 1000 nits bright. It has a rounded square design. The feature list includes heart rate monitor, sleep tracking, music support, quick replies, payments, on-screen workouts, water resistance and 4+ days of battery life. Compared to Fitbit Iconic, the last smartwatch from the company, Versa is missing GPS tracking, but it’s also substantially cheaper.
The female health tracking mode will also be available to Fitbit Iconic. This will help female users track their periods and irregularities associated with them.
The Fitbit OS 2.0 includes features like a new dashboard that simplifies accessing health stats, personalized reminders, and personalized fitness guide.
“As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price,” said James Park, co-founder and CEO of Fitbit. “Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility across mobile platforms and 4+ days battery life to provide users with a better picture of their overall health, making it stand out from any smartwatch available today.
Fitbit Versa will be available in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case options starting from Q2, 2018. You can buy it from Reliance Digital, Croma, Helios and e-commerce partners like Amazon India and Flipkart in India for INR 19,999. Fitbit Versa Special Edition will be available for Rs. 21,999 and accessories range will be available for Rs. 2,499 to Rs. 8,999.