A subsidiary of Micromax, YU Televentures has today unveiled its first smartphone YUREKA via partnership with Cyanogen Inc., priced at 8,999 INR. This device will be exclusively available on e-commerce retailer Amazon.in. Registration for YUREKA will start on 19th December 2014 starting 2 PM onwards.
YUREKA includes a 5.5 inch HD IPS (1280×720 pixels) display with Corning Gorilla Glass 3 protection on top. It is powered by 64 bit Qualcomm Snapdragon 615 Octa Core processor clocked at 1.5 GHz backed by 2 GB DDR3 RAM and 16 GB inbuilt memory which is expandable up to 32 GB through Micro SD card.
YUREKA sports a 13 mega pixel auto focus rear camera with LED flash with 1080p full HD video recording capacity and a 5 mega pixel camera at front. It houses a 2500 mAh battery which is able to offer you 8 hours of talk time and 210 hours of standby time. The company also claims that software optimizations will provide 25 percent boost to battery backup. It runs on a Cyanogen Mod 11 OS based on Android 4.4.4 KitKat.
Commenting on the launch event, Rahul Sharma, Co-founder, YU Televentures, said, “The future is moving from an app driven experience to a services drive experience and YU in partnership with Cyanogen is a platform that is going to lead that transformation. We are together committed to challenge the limits of possibility and create a new world.”
YUREKA is the first smartphone from an Indian brand YU with Cyanogen operating system build on Android and get over the air (OTA) updates. This device also supports 4G Cat4 LTE. Connectivity features include 3G, Wi-Fi, Bluetooth 4.0, GPS, USB OTG, Micro USB port, and Micro Dual SIM functionality.
YUREKA will compete against Redmi Note 4G, Zenfone 5, new Moto G, Xolo Omega 5.5 and Alcatel One Touch flash in the Indian market.
Kirt McMaster, CEO of Cyanogen, said, “India is the fastest growing smartphone market and we are excited to partner with YU, a brand with a deep understanding of Indian consumers. We will deliver a groundbreaking software experience in the form of intuitive, powerful and highly customized devices, beginning with YUREKA.”
Key Specifications of YUREKA:
|Model Name||YUREKA AO5510|
|Display||5.5 inch HD IPS display|
|Processor||1.5 GHz Qualcomm Snapdragon 615 Octa Core|
|Camera||13 MP rear camera, 5 MP front camera|
|Internal Storage||16 GB|
|Dual Sim||Yes (Dual Micro SIM)|
YUREKA is a value for money smartphone and will be available only on Amazon.in for Rs. 8,999. Registration for this device will start on 19th December at 2 pm.