After laying low for a while, Micromax subsidiary YU just launched a new smartphone, the Yureka Black that’s probably the first phone with 4GB RAM to priced under 10,000 INR in India.
The Yureka Black is named after the first YU smartphone that was launched a couple of years back. The new Yureka Black has a metal unibody design with 2.5D curved Gorilla Glass 3 on the front.
Under its hood, you will find a Snapdragon 430 octa-core chipset with 32GB storage. The handset runs on Android Marshmallow based software that includes quite a few extra features including double tap to wake, one-handed mode and Flip to mute.
The 5-inch display on the phone has full HD resolution. Right below the display, you will find a physical home button that doubles as a fingerprint sensor. For photography, the handset includes a 13MP rear camera with dual LED flash and an 8MP front selfie shooter.
Other features include 4G VoLTE, Dual SIM, GPS, Bluetooth 4.0 and a 3000mAh battery. The Yureka Black will exclusively retail on Flipkart for 8,999 INR.
Commenting on the launch Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax Informatics said “Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which is not just strong in the hardware front but are aesthetically great looking as well. Hence, we have worked towards making a difference in the design language of the smartphone to align them with the evolving needs of new-age consumer, and addressing them before anyone else in the eco-system. The launch of Yureka Black is a testimony to this vision as we are bringing together the elements of unmatched design, style and performance in one device.”
Key Specifications of Yu Yureka Black:
|Display||5 – inch Full HD IPS 2.5D curved glass display|
|Processor||Snapdragon 830 octa-core|
|Camera||13MP rear and 8MP front camera|
|Software||Android 6.0 Marshmallow OS|