Xbox One,Xbox Live, Xbox One Accessories and all Microsoft-published Xbox One game titles will now be available at select Microsoft Priority Resellers across the country, starting next month.
So, how widespread is this network? Micromax has 27Microsoft Priority Resellers across eight cities, namely Delhi NCR, Hyderabad, Mumbai, Kolkata, Bangalore, Chennai, Pune and Chandigarh. Apart from these brick and mortar stores, you can also purchase Xbox One consoles and other associated accessories from Amazon.in Microsoft brand store.
Commenting on the same, Anshu Mor, Director – Interactive Entertainment Business, Microsoft India said, “Moving a step forward to extend the world’s most-loved gaming portfolio to passionate Indian gaming enthusiasts, we are happy to bring the Xbox One consoles, games and accessories to our Priority Resellers. Retailing our products on Amazon.in gave us the platform to build scale and reach out to the ever-expanding digital audience, and now with the availability of our gaming products in our stores, we are committed to bringing a world class experience to our customers.”
In India, offline market is still the cash cow, despite the ever growing popularity of ecommerce portals. Offline availability for Xbox One should benefit both Microsoft and interested consumers, but Microsoft would have to increase the number of such outlets sooner rather than later, to cause a significant impact.
Xbox One will be available at Microsoft Priority Resellers and Amazon.in at INR 34,990 for the stand-alone unit and INR 45,990 for the Xbox One with Kinect.