Vu Televisions has today launched 15 new LED TVs in India spread over a wide price range to satisfy varying consumer needs. This entire portfolio has been classified in 3 product categories, termed as Personal TV, Affordable Luxury, and Hi-Fi 4K Ultra HD. All new Vu TVs wil be available starting from March 2015.
Vu has tied up with an e-commerce portal Flipkart.com to exclusively sell these TVs online. TVs with size up to 55 inches will be available from Flipkart.com, while TVs with size more than 55 inches will be available in stores or directly via Vu televisions. All these TVs are priced in the range of Rs. 9,000 to Rs. 9,00,000.
Devita Saraf, CEO and Design Head, Vu Televisions, commented, “Years ago, Vu entered the television market with a limited range of products available in stores. Today, Vu is launching a vast range of television sizes and configurations to compete with the likes of Sony, Samsung, and LG – and these new televisions are available to the public for purchase online.”
Personal TV category– It includes TV with display sizes ranging from 19 inches to 42 inches. These are especially designed for customers who needs privacy and can be easily fit in your bedroom, kitchen or office according to your comfort. These televisions feature HD and Full HD resolution and can be connected with other smart devices.
Affordable Luxury Category– This segment includes larger TVs sizes from 46 inches to 65 inches. These televisions are affordable and can be fit in your living area or drawing room. These TVs are designed with pinch thin bezels and apt for living room environment. All affordable Luxury Vu TVs are priced between 32,000 INR and 1,60,000 INR.
Vu’s Hi-Fi 4K Ultra HD Category- This category includes sizes up to 85 inches and as the name suggests, all TVs boast of very sharp 4K resolution. Some of these models also support 3G imaging while one TV set also flaunts curved display technology for wider viewing angles. You will have to pay anywhere between 42,000 INR to 9,00,000 INR to buy from this segment.