Vu televisions announced the launch of 7 new smart TV models at CES 2016. This portfolio is broadly classified under two series. The Play series models (32″ and 48″, Android KitKat based) start from 20,000 INR and Iconium series Television sets (40″ – 65″) will cost upwards of 37,000 INR. Four of these with 4K resolution will come with Netflix enabled on them and will also include a dedicated Netflix and YouTube button on the remote.
All of these VU TVs will be available exclusively on Flipkart. The company has been selling exclusively on Flipkart for a while and claims 150 percent growth over the last year. Over last year, with emergence of dongles and other streaming devices, there has been a debate regarding whether the Smart TV is a flawed concept. Flipkart, however, doesn’t share this opinion.
“In Q4 of 2015, we shipped more TVs than any other retailer in the country. When it comes to Smart TVs, India is currently what China was five years back and the market is very low. However, on Flipkart, we’ve seen that one in five televisions sold is a smart one. As India’s largest ecommerce platform, we strongly believe in democratizing new and upcoming brands there by empowering them to maximize their reach at minimal costs,” said Amit Bansal, Business Unit Head – Home Entertainment and Large Appliances, Flipkart.
Netflix only recently arrived in India, and even though the nature of copyright distribution prevents it from bringing its entire US library to India, there is still a lot to cherish for couch potatoes. Integrating Netflix experience should be a value addition. The Company however didn’t divulge much info regarding terms and conditions for Netflix subscription on these TVs.
Making this announcement at CES 2016-Las Vegas, Devita Saraf, CEO and Design Head of Vu Technologies said, “Our brand is all about fulfilling aspirations, offering consumers the best designs, highest level of technology at highly competitive pricing. We are excited to announce the exclusive launch of seven new models on Flipkart at CES this year. We are confident that customers will enjoy the superior and one-of-a-kind experience these new additions will offer them.”