Vu technologies has brought its latest set of UHD TVs, which it first showcased at CES 2016, to India. The new portfolio includes 7 Televisions ranging from 40-inch to 60-inch sizes priced between 20,000 INR and 37,000 INR.
Iconium series will see 5 new additions – 65″ 4K Smart, 55″ 4K Smart, 50″ 4K Smart, 43″ 4K smart, 40″ 4K smart. Iconium series TVs offer features like Ultra HD, digital dBX, smart features and social media connectivity.
The other two models belong to the Play series. These 32” smart & 48” smart Play series televisions include features like ripple-free picture as a result of the in-built ADS panel technology, and Android 4.4 OS which entitles users to seamless connectivity and browsing. Vu will also integrate services like Netflix, Youtube, Gesture gaming with all high end televisions.
The company sold 200000 TVs last year and aims to double its sale in 2016. All VU TVs are exclusively available on flipkart.
Elaborating further on the launch, Ms. Devita commented, “Our partnership with Flipkart helps us optimize the e-commerce platform to tap the Indian shopper’s propensity to buy products online. It has given an immense boost to the distribution, customer service and affordability of Vu TVs. We are confident of maximizing our sales for these premium models going by the success achieved in the past.”
Adding to the reasons for its continued association with the brand Mr Amit Bansal- Business Unit Head – Flipkart, commented, “This exclusive launch of the latest Vu models on Flipkart greatly strengthens our partnership. Vu Luxury Televisions has been the undisputed leader in the 4K and smart television category and has witnessed 150% growth last year for its range on our platform. It is also in alignment with our objective of offering our patrons the best designs and highest level of technology at highly competitive pricing. We will be looking to augment this upcoming brand’s market share to 10% using our online clout in line with the aspirational demand of our customers across the country.”