Videocon Mobile Services has rebranded itself as Videocon Telecom. The company roped in famous Punjabi actor and signer Gippy Grewal as its Brand Ambassador and also unveiled their new logo which now has telecom written in white and green box instead of old “mobile services” text.
The main aim of the company is to connect with forward-looking, modern youth segment and extend its market presence with the help of new logo and brand ambassador. According to the company Videocon Telecom stands for the modern, dynamic, forward-looking and multi-faceted youth of today which are similar to the qualities that Gippy Grewal represents.
Arvind Bali (Videocon Telecom’s CEO and Director) said:
“Change is always good and refreshing and brings in vibrancy in the environment. I am pleased to unveil our new brand logo ‘Videocon Telecom’ which brings with it a reinforced identity and a new vibrant approach.”
Videocon Telecom would be leveraging their association with Gippy Grewal via various mediums. They would soon roll out newspapers advertisements, in television commercials, digital media, billboard and retail front displays advertisements. According to Gippy Grewal the company shared their plan of rolling out 4G with him.