Videocon Mobile Phone Division from the Videocon Group have introduced a new feature phone series which not only provide great aesthetics on style. These handsets named as ‘Smart’, ‘Mega’, ‘Grande’, ‘Curve’, ‘Flip’ and ‘Mini’ are priced between Rs. 1000 – Rs. 3000 with individual USP’s but following a similar design pattern.
Videocon Mobiles have also launched a campaign for the same under the name ‘India ka Naya Style Vstyle’ which tries to combine India’s regional values with the Vstyle and make it more personal to the residents of this country.
The ‘V-Style’ Smart is a touchscreen enabled handset with an attractive ID and high resolution display. Coming amongst the high-end phone of this category with semi smartphone features and popular preloaded applications like Facebook, Whatsapp etc. It is priced at Rs. 2950.
The ‘V-Style’ Mega features a 3-inch IPS display that offers excellent viewing angles in an ultra-slim ID with a leather-like textured back. The phone is priced at Rs. 1999. The ‘V-Style’ Curve on the other hand becomes a good choice for users who look for class, elegance and loaded features in a feature phone. ‘Curve’ deriving its name from its stylish curved edges comes with a slim profile and is priced at Rs. 1749.
The ‘Grande’ is a feature phone which comes with stylish back covers available in Blue, Black panel color options and a free white panel with it. The feature phone is priced at Rs. 1899. The ‘V-Style’ Flip feature phone comes with a trendy flip-cover which until now was only available in high-end smartphones. This handset is priced at Rs.1749.
The ‘V-Style’ Mini is a smaller-sized feature phone following the same design ethos of the ‘V-Style’ series, for consumers who want style and features in a smaller package. The phone is priced at Rs 1299.
These handsets will be selling within the age group of 15-35 years in SEC B, C towns with focus on cities across Tier II and III in various states of the country.