Viber today introduced a unique way to interact with celebrities via its messaging platform, which already has over 460 million users, called Public Chats. These allow users to join discussions and interact with real life celebrities of their choice.
This new social media experience allows you to follow a celebrity and get access to text/ voice messages, Media files, video, stickers, web links and other content he/she wishes to share. You can also participate and interact with other users, part of the discussion. Viber also allows you to invite your friends to follow a particular group. The most popular group that you follow will be listed on the home screen.
Among Indian celebrities, Viber has already roped in youth icons like Anushka Sharma, Ranveer Singh, Arjun Kapoor, Sonu Nigam, Ayushmann Khurrana, Shaan and several others. Some popular sports personalities like Sachin Tendulkar, Virat Kohli, Rohit Sharma, Shikhar Dhawan, Saina Nehwal are also on this list.
Speaking on the occasion, Anubhav Nayyar, Country Head-India, Viber said, “The release of Public Chats on Viber allows people to interact in a new way, listening to live discussions and staying up-to-date with exclusive content from the people and interests that matter to them most. We are launching this with a great line-up of celebrities, personalities, brands, influencers all over India.”
Viber Public Chats are unique and yet bear some similarities with twitter. Viber now has over 460 million unique users worldwide including 33 million in India. Viber expects Public Chats to click with audience worldwide and help it increase its user base by a vast margin. The company plans on focusing more on retaining new added customers in the coming year.
To try the feature yourself, you can download Viber messaging app for free on Windows 8, iOS, Android, Windows Phone, BlackBerry and Nokia Phones for free.
Speaking at the launch Mark Hardy, Chief Marketing Officer, Viber said “I’m delighted to be here in India to celebrate the launch of Public Chats. We are thrilled with the response we’ve had so far – after just a few days, some of the most popular chats already have hundreds of thousands of followers, showing that users are intrigued by the fly-on-the-wall experience Public Chats offers.”