Vdopia is a well known name in the world of mobile and online video advertising. Today they have announced the launch of their latest product – Chocolate which is a programmatic buying and selling platform created exclusively for mobile video advertising.
The platform is specially made for the brand marketers and demand partners who always wanted a Programmatic Marketplace for mobile video advertising. It offers top quality mobile video inventory at significant scale with complete transparency and has a huge 200 million unique users potential audience globally.
Saurabh Bhatia, CEO, Vdopia said:
With Chocolate, we’re providing an automated, scalable solution for advertisers to further take control of their campaigns; advertise on mobile with a high ROI; and generate more loyal customers. Chocolate is positioned to capitalize on macro trends including moves into programmatic and the emergence of mobile native advertising.
Chocolate is compatible with all major Mobile operating systems and it offers Real Time Bidding to demand partners. Company has worked hard to integrate the platform with Metamarkets (analytics provider), Nielson (Measurement partner) and comScore to build a transparent and scalable experience for brands and publishers.
Advertisers can also take advantage of the auto play video ads on both apps and mobile websites. This feature works seamless with virtually any smartphone and does not disrupt user’s web browsing experience. Publishers can easily integrate the platform with their mobile site or app using the Vdopia‘s proprietary .VDO technology, simple tags and SDKs.
All the ads served by the platform are IAB complaint and allows the users to pause, mute/un-mute or even close the ad at any point. Company has ensured that the users get the best native ad experience and advertisers can get maximum views.