Popular Chinese ODM Topwise communications will soon enter Indian smartphone market with its COMIO brand of smartphones.
Topwise is a renowned smartphone maker in China who has, in the past, made phones for many domestic brands including Micromax. It is also one of the two 3 PCB makers in the country. The company provides complete ecosystem including R&D, Design, Manufacturing, Software Development and Brand – Sales. The company has three manufacturing facilities – 2 in Huizhou and 1 in Ji’an.
In India, COMIO smartphones will be headed by Sanjay Kalirona, who has previously served as chief executive at Zen Mobiles. Now, he will take charge as CEO and India Director for COMIO. The new brand will out affordable and mid-range segment phones lying the range of Rs. 6000 to Rs. 12,000.
Chinese smartphone makers have rapidly made inroads in India over the past few years, but the ones that have had the maximum impact are the players operating in Offline market. Many Chinese brands have opted for the online route in India but a large number of these are still struggling or competing at razor thin margins.
We will have to wait and watch to know what Topwise’s new brand’s approach will be. Comio has already started its India operations and is expected to launch its first phone by mid of August Top2017.