IPL reach and rating has consistently improved every year and the ongoing 10-anniversary addition, IPL 2017 (April 5 – May 21), has turned out to be the biggest hit so far. Brands are naturally flogging to be associated with the trophy, which is now viewed as a risk-free investment for brand building by both established manufacturer and start-ups. And this year there are several technology giants sponsoring IPL teams, whose Logo you will spot on respective team jerseys. Let’s take a look.
Renowned Chinese smartphone maker Vivo is now an influential force in Indian offline market, one you simply can’t ignore. The technology company is the cover sponsor for IPL 2017, which it bagged in a two-year and whopping Rs. 200 crore deal couple of years back when PepsiCo walked out, post the spot-fixing controversy.
The good money Vivo is paying ensures that you just can’t miss its branding no matter when or where you are watching an IPL match this year. You will find the brand logo on all team jerseys. The company also launched an IPL 2017 themed matte black Vivo V5 Plus variant recently.
The Chinese manufacturer which is also one of the rare few to make successful inroads in Indian smartphone market is the title sponsor of not one but two IPL 2017 teams – Royal Challengers Banglore (RCB) and Kolkata Knight Riders (KKR).
Gionee is targeting 2.5 times growth this year and is largely relying on the popularity of Cricket to market its products. In fact, Gionee has also signed Virat Kohli, the star Indian skipper who is also leading RCB, as its brand ambassador. The company plans on spending 500 Crore in marketing in 2017.
The whole revenue model of most online exclusive brands has been to save the marketing and logistic costs by retailing and marketing products directly to consumers. The Lenovo-owned Motorola, however, is doing things a bit differently.
You will see a lot of Moto G5 Plus marketed this year between IPL matches and the company is also the title sponsor of Rising Pune Supergiants. This is also the brand’s first association with IPL ever. Long way to go Moto!
Videocon D2H has been sponsoring Mumbai Indians for more than 3 years now, and the company further wishes to continue its association with the most expensive and one of the most popular IPL teams.
Videocon has also been making consistent advancement on the technology front. The company has recently moved to launching Smart Set-top boxes with WiFi connectivity in India that come integrated with popular streaming services like Netflix, Prime Videos, etc. The company recently also announced its partnership with video streaming service Sony LIV in India.