Sony PlayStation on April 28, 2014 announced their partnership with the India’s famous Times Kidz World. Times Kidz World is an annual expo for kids and this time it will be hosting it for the 22nd time in India. This 22nd expo will be hosting a PlayStation Zone where children across all age groups would get to experience the various products like the PS3, PS Vita and PSP. The latest gaming console launch from PlayStation, the PS4 will also be on the table for showcase to keep the excitement alive.
Commenting on this initiative, Mr. Atindriya Bose, Country Head, PlayStation India said:
We are always on the lookout for various ways to engage with audiences across age groups. This partnership with Times Kidz World is most opportune for us to provide kids with the best of entertainment through our gaming consoles and games. And given the recent global success of the PS4, I’m positive it will be a super hit even amongst the kids attending the expo.
The Times Kidz World will be a 4-day event held from May 1 to May 4, 2014 from 10am to 7pm at the World Trade Center allowing kids to experience their favorite game on the best console. Some of the titles will include LEGO Marvel Super Heroes & Knack on the PS4, Sports Champions 2 & WWE on the PS3, Tearaway & Little Big Planet 2 on the PS Vita and Street Cricket & Tekken on the PSP.