To keep things fresh, Snapdeal has revamped both website and app interface based on Google’s Material design language. The company also stated that it understands the value of website traffic too and won’t be resorting to an App only model unlike other competitors.
The new interface reduces website loading time by 25 percent. The new interface can be enjoyed on both Android and iOS app and Snapdeal also mentions that new design is more efficient and will reduce app crashes to less than 1 percent. The App size has also been reduced to just 6MB.
Snapdeal’s new user interface is intuitive and features easy to locate product information, grouping of the content by intend and access to all decision-making information in one view.
Snapdeal has paid close heed to consumer feedback. To make page to page navigation easier, Snapdeal has revised the traditional red banner in the background in favour of more white space with less distraction from ads and colours, and more focussed on visuals and product information.
Commenting on the new development, Anand Chandrasekaran, Chief Product Officer at Snapdeal said, “Technology is at the core of Snapdeal’s DNA and our vision is to build a world-class digital commerce platform. We are continuously working to enhance the user experience through our websites and the mobile experiences. The refreshed interface is designed to give our products an uncluttered look, to make navigation easier and create more focus on visual elements that will highlight the over 12 million products.”
Key features of new design include:
- Simple design based on material design philosophy
- Redefined information architecture with improved category grouping
- Dedicated search page with recent searches
- Option to Bookmark favourite categories
- Easy sort and filter actions on top of the page
- New checkout process