Sachin Tendulkar Invests In And Endorses IoT Device Maker Smartron

Bangaluru based Indian global technology start-up, Smartron has today announced its new brand ambassador- cricket legend Sachin Tendulkar. Sachin is also an investor in Smartron, which will reportedly launch a slew of smart devices and IoT (Internet of Things) devices for consumers and enterprises in the first quarter of FY 2016-17.

Smartron is a company which deals in a number of products ranging from IoT devices to high end computers and smartphones. This company was founded by Mahesh Lingareddy who is also Co-Founder and CEO of a US based semiconductor company, Soft Machines Inc. which operates in US, India and Russia.


Smartron is associated with products lilke sensors, robotics, artificial intelligence, cloud and big data technologies and aims to use its expertise to develop next generation smart devices, services and care targeting consumer, enterprise, industrial and infrastructure markets.

Commenting on the association, Sachin said, “I have always been fascinated by technology. Smartron’s founding vision for the need for a robust product ecosystem in the country to grow is very impressive. We need to support brands that are “designed and engineered in India” by our Entrepreneurs and Engineers that ably compete in the global markets. I look forward to being part of the growth journey of Smartron buoyed by tremendous growth opportunities offered by IoT worldwide.”

Commenting on Sachin’s association with the company, Mahesh said, “We are very excited and privileged to have Sachin join us in our journey. He is one of the greatest Indian stories of our times, a true global icon and brand that disrupted the game of cricket, and inspired generations. We at Smartron aim to achieve the same in the technology space by building a global product brand from India, disrupting the IoT market with innovative products and inspiring generations of engineers and entrepreneurs.”

Author: Pooja

Pooja is passionate about blogging and Tech which makes life easier and interesting. While she is not exploring tech trends, you can find her devouring epic fantasy adventure literature and movies from across the globe.

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