Mohit Goel, right, Director of Ringing Bells Pvt. Ltd., and Dhaarna Goel, CEO, show a 31.5 inch HD LED TV, that they are going to offer at Indian Rs 9990 or $148 approximately, in New Delhi, India, Thursday, July 7, 2016. The company claimed that the price offered by them would be the cheapest for a high definition LED tv set of that size in India. (AP Photo/Saurabh Das)