Obi Worldsphone Launches SF1 AND SJ1.5 Starting From $129

Obi Mobiles, which was founded by Ex-Apple CEO John Sculley, has today been rechristened to Obi Worldphones, and has launched two new flagship smartphones- SF1 and SJ1.5. While in their first innings, Obi named all its smartphones over animals, this time it wonders out of the jungle and into metropolitan cities. These smartphones have been named after cities, SF stand for San Francisco and SJ stand for San Jose.

The company touts that these smartphones are designed with high-end technology from Qualcomm, Dolby, Sony, Corning Incorporated, Google, MediaTek, Japan Display, Inc. and Samsung. The company also partnered with Ammunition studio based in San Francisco to design the smartphones and Ammunition has also developed Obi LifeSpeed custom UI based on Android.



SF1 flaunts with 5 inch full HD JDI In-cell display with Corning Gorilla Glass 4 and oleophobic coating on top. It is powered by 1.5GHz octa core Qualcomm Snapdragon 615 CPU along with 2GB or 3GB of RAM, 16GB or 32GB of inbuilt memory, and for more demanding users there is a microSD card slot which supports up to 64GB.

It sports a 13 MP rear and 5 MP front camera with LED flash. Backed by 3000mAh non removable battery and the device also comes with Dolby Audio which offers you great and clear surround sound. It also has 4G LTE connectivity and dual SIM support.


SJ1.5 comes with 5 inch HD display with Corning Gorilla Glass 3 (2.5D curved glass) protection and is equipped with 1.3GHz quad core MediaTek MT6580 processor paired with 1GB of RAM, 16GB of ROM and an expansion slot for microSD card which supports up to 32GB.

It also has an 8 MP rear camera with LED flash and OmniVision OV8865 sensor, an inbuilt 5 MP front facing camera for selfie lovers and is assisted by massive non removable 3000mAh battery.

Both these smartphones runs on Android 5.0 Lollipop with company’s own UI on top. Connectivity features include EDGE / GPRS, 3G, Wi-fi, Bluetooth, GPS, Glonass, Micro USB port, dual SIM functionality, etc. Apart from all that, the smartphones comes preloaded with AVG Antivirus Pro, Swift Key, AccuWeather, Clean Master and color note.


Speaking at the launch, Co-founder of Obi Worldphone John Sculley said, “Obi has taken the best of Silicon Valley – innovations in design, state-of-the-art technology and high standards for manufacturing – and fused them into beautiful, powerful tools at attractive prices. Our efficient cost structure and broad distribution combine to present empowering tools that help our customers achieve their aspirations.”

Key Specifications of Obi Worldphone SF1 and SJ1.5:

Model SF1 SJ1.5
Display 5 inch FHD JDI In-cell display with Corning Gorilla Glass 4 5 inch HD display with Corning Gorilla Glass 3
Processor 1.5GHz octa core Qualcomm Snapdragon 615 1.3GHz quad core MediaTek MT6580
Camera 13MP rear and 5 MP front camera with LED flash 8 MP rear and 5 MP front camera
Battery 3000 mAh 3000 mAh
Internal Memory 16GB / 32GB 16GB
Dimensions and Weight 146x74x8mm and 147 grams 146x73x7.95mm and 131 grams
Dual SIM Yes Yes
Price $199 / $249 $129

SF1 16GB variant with 2GB RAM will be priced at $199 and 32GB variant with 3GB of RAM will be available at $249 while SJ1.5 is priced at $129. Global rollout of these smartphones will start in October and they will be initially available in Vietnam, Indonesia, Thailand, the UAE, Saudi Arabia, Kenya, Nigeria, Tanzania, South Africa, Pakistan, Turkey and India.

Author: Pooja

Pooja is passionate about blogging and Tech which makes life easier and interesting. While she is not exploring tech trends, you can find her devouring epic fantasy adventure literature and movies from across the globe.

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