Oxigen Wallet has today announced its partnership with PAYBACK, India’s biggest loyalty program and this will benefit users of both platforms. Even if the customers earn PAYBACK loyalty points on any other website, they will now be able to redeem those as cash, directly added to their Oxigen wallet and then can use it for paying bills, shopping, recharges, etc.
Commenting on the association, Ankur Saxena, CEO of Oxigen Wallet said, “Our partnership with PAYBACK builds up inertia to load money into the wallet for transaction. Redeeming PAYBACK points and converting them into cash automatically eases that process and enhances customer value. As a wallet player, we are cautious about discounts and cash backs as it erodes our bottom line. In order to be a long term & stable player we want to focus on strategic tie ups that drive customer value and rewards in a manner that meets business objectives and the PAYBACK partnership is one such example.”
Oxigen wallet is an RBI approved Wallet service which allows users to transfer money to bank account, do prepaid recharges, bill payments, online ticket booking, shopping, etc. With the new partnership, Oxigen Wallet also allows users to earn loyalty points and add more cash to their online wallet. Oxigen wallet is accepted on several popular portals likebookmyshow.com, eBay, PVR, etc. and the list is growing.
Payback on the other hand is a loyalty program which lets you accumulate loyalty points each time you shop from partner stores, both online and offline. This partnership will definitely help both nascent companies grow and mature to a new level.
Additionally, Rahul Rana, CEO & MD, PAYBACK (Loyalty Solutions and Research Private Limited) commented, “Our partners are mostly the forerunners of their sectors and we are proud to be associated with Oxigen Wallet. We are looking forward to a longstanding partnership as our focus coincides with each other, i.e. to maximize customer benefit.”