Mountain Dew today announced the second edition of Dew Arena for all gaming lovers across the country. The company has announced this gaming championship after the huge success of its first edition, which was held in October last year.
First edition of Dew Arena was the largest gaming championship in India till now with 75,000 gamers particapting across the country. Now, the second edition of this gaming championship is getting bigger targetting over 1.5-million gamers. Mountain Dew has arranged a Gaming Truck which will go to 300 locations in 125 cities in 11 states. This gaming truck will allow 16 players to play at a time.
If you are also interested in this 6 month championship, you can enroll and participate in online games with Counter Strike and DOTA 2, On-ground with Rocket League and Street Fighter 5 and on Android with Warrior Prince.
All the gamers will have to fight and play hard to make his or her place in Dew Arena Finale, second edition, which is going to held on the last week of September, 2017.
The winners of this Dew Arena six month championship will be entitled for the prize pool worth 20,00,000 INR and to have their profiles on Mountain Dew bottle.
Elaborating on the idea of the Dew Arena, Naseeb Puri, Associate Director, Mountain Dew, PepsiCo India said, “Mountain Dew’s brand philosophy has always been about celebrating real heroes and all our programs have always been rooted in strong consumer insights. Our consumer research on gaming showed that Gamers seek recognition and fame and Dew Arena is our way of celebrating these real life heroes like never before. We are delighted to have on board two very strong partners in ESL India and ASUS who bring in immense credibility and expertise in taking forward our vision of Esports that truly seeks to massify Gaming in India.”