Motorola has today announced that it will further extend its retail network and will also sell Motorola products on other online portals beyond Fliplkart, and also on offline Airtel experience stores.
The company has been exclusively associated with Flipkart since original Moto G crashed its servers, and the partnership has yielded over 5.6 Million smartphone sales so far, which is impressive to say the least.
“Responding to growing demand from our consumers we have made a strategic move of increasing the availability of our portfolio across offline and multiple online shopping platforms. To start off, we will be available at select stores for our consumers to experience and purchase the device. Consumers are at the heart of whatever we do and we will leave no stone unturned to enhance their buying experiences.” said Mr. Amit Boni, General Manager, Motorola Mobility India.
To start with Motorola will be selling Moto E 2ND Gen 3G and 4G variant on Amazon, Snapdeal and Airtel’s experience store (only 4G variant) in partnership with major smartphone distributor Brightstar India. You can expect Moto phones to be pushed to more offline outlets across the country in coming months.
Motorola is not the only company re-evaluating its online/offline strategy. Xiaomi also relented on online exclusivity and extended its presence over to offline stores and all other major online portals. Many other online start-ups are also expanding to physical outlets, understanding the potential in the vast offline Indian retail space.
If Motorola manages to keep prices in check, this new strategy will have positive impact on both – consumers and the company.