Mitashi has always been at the forefront of pioneering innovation. They were the first manufacturers to release an android gaming console in India and the first to release a 50” 4K LED panel under-1 lakh, Mitashi is back with yet another amazing device. This time, they have released the very first smartphone for Senior citizens by the name The Mitashi PLAY Senior Friend.
“A detailed market research done by us suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon – all they need is a little push! Research also indicated that current generation smartphone users were guilt conscious while using a high priced smartphone for themselves because their parents & grandparents at home were still active on a low priced feature or bar phone. Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind. Infact, India has 5% of its population over the age of 65 and this in itself presents a big potential market.”- as said by Mr. Adnan Chara, Vice President – Gaming, Toys & Telecom – Mitashi Edutainment Pvt. Ltd.
The Mitashi PLAY Senior Friend offers features like large font dialer, large font for storing contacts and reading messages, FM radio, SOS button for emergencies, color coded icons for seniors who cant read or write, dual sim and dual camera. The smartphone also has a Kitkat android version, 4 inch IPS screen, 1.2 GHz Dual Core Processor, 512MB of RAM and 4GB of in-build memory. Mitashi has done few changes in the packing and it packages the phone in a first-of-its-kind see-through box that allows you to inspect the aesthetics of the phone before you purchase.
Key Specifications of Mitashi PLAY Senior Friend | AP 103
- 1.2 GHz Dual Core Processor
- Android Kikat OS
- 4 inch IPS screen
- Big Fonts for reading SMS
- SOS buttons
- Dual SIM, 3G, Wi-Fi, Bluetooth, FM Radio, Loudspeakers
- 5 MP Primary Camera with Flash, 0.3 MP Secondary
- 512 MB RAM/ 4 GB Internal Memory ( Expandable up to 32 GB)
- 1100 mAh, Li-Ion battery
- First of its kind see through packaging
Mitashi PLAY Senior Friend is priced at Rs 4,999 and is now available in India.