Misfit has today forayed in Indian wearable market, by entering a long term partnership with Indian online retailer Snapdeal. Three Misfit wearables: Misfit Shine, Misfit Flash, and Misfit Link are now available on Snapdeal, starting from 1,999 INR.
“India is one of the fastest growing markets for consumer technology worldwide and is a hotspot of new tech and trends,” said Misfit CFO and COO Christy Le at the Global Mobile Internet Conference in Bangalore. “We’re excited to share our products with this growing, enthusiastic, and tech-savvy audience.”
These new Misfit wearable devices never require charging, are water resistant, and can sync data with Misfit and other companion apps on iOS and Android.
Misfit Shine Fitness and Sleep Monitor lies on the top rung of this ladder. It is an elegant, all-metal activity and sleep tracker that measures steps, calories, distance, and light and deep sleep. You can double tap the display to check your daily progress, which also syncs with the MisFit app. The Misfit Shine is available for 5,999 INR and is also compatible with accessories including a luxe leather band and a polished necklace, Bloom.
Misfit flash Fitness and Sleep tracker has same set of functional features as Shine, but is made from soft touch plastic instead of metal, and is available in several bright colors. Flash is wearable using a sports band or clasp and has been priced at 2,999 INR in India.
Misfit Link Activity Monitor and Smart Button allows users to trigger specific functions on your smartphone. You can use it to take a selfie with your phone camera app, control your music, or advance slides in a presentation, among other functions. You can buy it for just 1,999 INR in India.
Speaking about the partnership with Misfit, Rohit Bansal, Co-Founder, Snapdeal said, “We are excited to partner with Misfit, a global leader in the wearables segment. With more and more people becoming fitness conscious, India as a market presents a tremendous opportunity for a consumer focused brand like Misfit. We look forward to working with the Misfit team and take their offerings to our customers in 5000+ towns and cities across the country. We are confident that their entry in India will be a big success.”