Microsoft today launched its ‘Romancing India with Lumia 535’ campaign to celebrate and promote iconic landmarks and places across the country. The campaign was kick started by Bollywood actress Nargis Fakhri by taking the first selfie at the Lodhi Tomb in New Delhi with the Lumia 535.
Romance India campaign will be led by Nargis Fakhri, who will post selfies from popular locations on her Facebook and Twitter account, and challenge her fans to post better selfies. Other participants can nominate and challenger their friends as well.
After the end of this month long campaign, five best selfies will most number of FB likes or twitter RTs will be selected as winners. Corresponding participants will stand a chance to win Nokia Lumia 535 and a bag of goodies. Microsoft Mobile Devices will also post weekly challenges which can help you win other exciting prices.
Raghuvesh Sarup, Director – Marketing, Nokia India Sales Pvt. Ltd. (a subsidiary of Microsoft Mobile Oy),said, “At the heart of the Romancing India campaign lies the thought of making India the muse and we invite young Indians to do sowith selfies. Equipped with a 5 MP wide angle front camera, the Lumia 535 is the perfect companion to translate iconic spots across the country into picture perfect stories through selfies. We’re excited to have Nargis with us to lead this campaign and look forward to being inundated with selfies that are quintessentially India.”
To refresh your memory, Lumia 535 is the first Microsoft branded smartphone, which also comes with the same selfie focues 5 MP wide angle lens front camera as we saw in Lumia 730. It is powered by 1.2 GHz Snapdragon 200 quad core processor with 1 GB RAM and 8 GB internal storage.
The storage is expandable by another 128 GB using MicroSD card. Lumia 535 has a large 5 inch qHD display with Gorilla Glass 3 protection on top. Other features include a 5 MP rear camera, latest Windows Phone 8.1, Dual SIM, Bluetooth 4.0, GPS and 1905 mAh battery.