Micromax YU brand of smartphones have been in limelight ever since Micromax announced this new brand of smartphones to take on Chinese and other players retailing subsidized smartphones via online retail stores. The company has now confirmed that YU smartphones will be launched in India on December 18, 2014.
On the software front Micromax YU smartphones feature custom made open source Cyanogen software. Micromax has exclusively partnered with Cyanogen Inc in India to offer integrated hardware-software experience. This is also the reason why OnePlus One won’t be getting software updates in India.
Micromax has appointed Mr. Amarinder S Dhaliwal as COO of this new brand, who has over 20 years of experience in e-commerce industry and will work in close co-ordination with Micromax Co-founder Rahul Sharma to make this a success.
Micromax hasn’t revealed any hardware details for this upcoming Yu brand of smartphones yet. Since all Yu branded smartphones will be retailing online, you can expect competitive pricing.
Micromax wants to engage developer community in India for its YU platform and has already started OnePlus and Xiaomi like online forums for feedback from developer and user community. Cyanogen also announced Theme design challenge to motivate developers to design themes for these new smartphones.
Whole concept of YU brand of smartphones is very interesting and all details will be revealed at official launch event on 18th December 2014. Stay tuned!