Micromax has launched a series of Bolt series smartphones to cater to entry-level needs and first time buyers. Micromax aims to convert 70 million feature phone users in India with an affordable taste of Android. Phones included under the campaign are Bolt S30 2priced at 3199/-, Bolt D303 priced at 3199/-, Bolt Q331 priced at 4999/- and Bolt Q338 priced at 6499/-.
Most tech companies are shifting focus towards India, which now stands tall as the biggest expanding smartphone market. Only 15 percent of the mobile users are using smartphones, and Micromax identifies the reason for this slow adoption as follows:
· Total cost owning the smartphone and data packages
· Hesitancy around using touchscreen
· Evolved Android experience and English language UI
Well, that sounds logical. Micromax will address all of the above with Bolt series smartphones. Firstouch will help translate text from English to Hindi, there is option to download apps in local languages from AppBazar, and Micromax Bolt customers can also opt for either free WhatsApp or avail talk time worth Rs. 40 per month on Airtel for the first five months.
Commenting on the launch of the new campaign, Mr. Shubhajit Sen, CMO, Micromax Informatics, said, “Around 70-80 million Indians convert from their feature phones to smartphones every year and more and more consumers will use a smartphone for their initial computing and Internet needs leapfrogging the PC and laptop generation. We believe that smartphones will play a significant role in meeting PM’s ‘Digital India’ vision to connect the next billion. Micromax, being a front runner in the sub 7.5k mass segment handsets, has taken a step ahead in its philosophy of democratizing technology to the masses and has come up with a special program to enable the consumers to take the next technological leap towards the smartphones from feature phones.”
“WhatsApp is excited to partner with Micromax as it continues to offer affordable innovations that enable connectivity. With over 900 million active users around the world and India being an important part of that, we remain focused on helping people communicate in a way that has become a part of everyday life. We are pleased to be working together with Micromax in this unique offering so that people in India can stay connected with their friends and family both in India and abroad,” said, Brian Acton, Co-Founder of WhatsApp.