Micromax has today announced two new smartphones to its popular Canvas Unite series- Canvas Unite 4 and Unite 4 Pro. Unite 4 will be available via leading offline retailers across the country at 6,999 INR, while Unite 4 Pro will be exclusively available on Snapdeal for the price of 7,499 INR.
Unite 4 and Unite 4 Pro come with 5 inch display with the resolution of 720 x 1280 pixels. Both these dual SIM handsets come with 8 MP rear shooter with LED flash and also a 5MP front facing camera for selfies.
Unite 4 is powered by 1 GHz quad core MediaTek MT6735P CPU, clubbed with 1GB of RAM and 8GB of ROM, which can be further expanded by up to 32GB via microSD card. Unite 4 is backed by 2500mAh and runs on Android’s latest version, i.e. Android 6.0 Marshmallow.
On the other hand, Unite 4 Pro is equipped with 1.3 GHz quad core Spreadtrum SC9832 processor, and is assisted by 2GB of RAM, 16GB of inbuilt memory and an expandable memory up to 32GB via microSD card slot. It houses a 3900mAh battery and runs on Android 5.1 Lollipop OS.
Both these smartphones have been launched with Indus OS 2.0 which offers several features like 12 regional language support, App Bazaar which is a regional app marketplace, Indus to Indus free SMS service, etc. Text to speech conversion is also supported in 6 regional languages.
Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “We at Micromax believe that the key levers of smartphone category growth are regional language, big screen size, 4G, online and mid premium segment. Regional language support is the most overlooked with Micromax being a pioneer in bringing language smartphones to the country with its Unite series. Basis our research, we found that consumers don’t upgrade because of lack of convenience and language inhibitions, contrary to the popular belief of price being the biggest barrier for most of the people wanting to upgrade from feature phones to smartphones. To address this challenge, we partnered with Indus OS to take a lead in breaking the language barrier and provide users the best localized smartphone experience.”
Key Specifications of Micromax Unite 4 and Unite 4 Pro:
|Model||Micromax Unite 4||Micromax Unite 4 Pro|
|Display||5 inch HD IPS display||5 inch HD IPS display|
|Processor||1 GHz quad core MediaTek MT6735P||1.3 GHz quad core Spreadtrum SC9832|
|Camera||8 MP rear and 2 MP front camera||8 MP rear and 2 MP front camera|
|Software||Android 6.0 Marshmallow||Android 5.1 Lollipop|
|Price||6,999 INR||7,499 INR|