After making its presence felt in Smartphone and Television market, Micromax is all set to enter the laptop market in India. The Indian Company which is famous for offering some excellent smartphones at a much affordable prices launched the new Micromax Canvas Laptab and with this device, the company is aiming to mark its presence in the ever competitive world of laptops.
The Canvas Laptab is powered by Intel Atom Processor Z3735F and Windows 8.1 and MS Office 365 worth INR 11,000 comes pre-installed with the device. The device offers some very smart design, HD touch display and a unique in-built 3G SIM slot for offering excellent mobile data connectivity. The device is considered as the new milestone in Indian technology market as it brings together three pioneering companies which are Micromax, Microsoft and Intel.
Other features of the device include smart search, optimized battery usage, customization, improved application performance and refreshed notification system. The device will get free Windows 10 upgrade whenever it will be available. There is a 10.1 inch IPS touch display and a powerful 7,700 mAh battery which can deliver up to 10 hours of backup.
It is powered by a 1.8 GHz processor and 2GB DDR3L RAM which means users can enjoy a seamless multimedia experience when playing games, watching videos or surfing the internet, without the problems of device heating and lag. It is equipped with 2MP front camera and a 2MP rear camera for video calling.
Commenting on the launch Mr. Vineet Taneja, CEO, Micromax Informatics Limited, said, “At Micromax, we have always believed in bringing the best in class and innovative devices to the consumers and have always aimed to bridge the gap between actual consumer device requirement and available device offering and hence, the Laptab promises to bridge the same at a very consumer friendly price point. Today’s launch marks our entry into the PC segment, where we intend to drive category growth and not only garner an available market share. We believe that our vision complements the initiatives for Digital India, and we will be launching a range of exciting products over the next few months in the category.”
Key Specs of Micromax Canvas Laptab:
- 83 GHz Intel Atom Processor
- Pre Bundled Windows 8.1 and Office 365 with free upgrade to Windows 10
- 1 Inch IPS Touch Display
- 1 kg in weight
- 2GB DDR3L RAM
- 32GB ROM
- 2MP rear and front camera
- Wi-Fi, Bluetooth, SIM Slot
The Laptab is priced at INR 14,999 and will be available on Amazon.in from 6th May, 2015.