MediaTek and Micromax Infomatics have joined hands will together introduce new series of 4G LTE enabled chipsets in India’s mid range smartphone market to fuel faster adoption of this nascent technology.
MediaTek recently conducted a survey, and the findings led it to decide that Indian market is ripe for low cost premium chipsets. With this new association with Micromax, MediaTek will soon introduce its premium range of Helio X10 silicon in India, housed in competitively priced mid range smartphones.
In fact, the partnership has already materialized. Micromax recently launched 64 bit MT6735 powered Canvas Fire 4G enabled low cost smartphone as a music centric device.
Mr. Vineet Taneja, CEO, Micromax Informatics, said, “India is at the cusp of digital revolution and at Micromax Informatics we have been putting in concerted efforts to bring the best in class 4G LTE smartphones to take internet usage to an unprecedented level. Today’s partnership exemplifies the same endeavour and we are delighted to partner with MediaTek for its Helio family. We have always endeavoured to offer products based on certain needs of the consumer. Moving forward, we will lead the 4G adoption in the country by converting all popular value Canvas series to 4G. Canvas Fire 4G is the first in a series of such launches.”
MediaTek’s online survey concludes that powerful processors are first priority of youngsters. This survey finds that Indian customers are not only looking for brand and price like before, but now also value a phone with good battery life, powerful processor and multimedia features.
This survey says that 89% of Indian smartphone users are using multiple apps simultaneously and are spending more than one hour on Internet browsing, messaging and mailing every day. That is the reason Indians are now prioritizing efficient lag free performance.
This research also says that India will overtake Japan to be the world’s 3rd largest 4G LTE market, and will also overtake US in the same year to take second position in largest 4G LTE market, as 65 percent internet traffic comes from mobile devices in India.
“India is the next 4G LTE smartphone battleground and key to MediaTek’s mission to power billions of devices globally. With MediaTek’s wide portfolio of LTE products from entry to premium, we have the right business and technology strategy, along with local collaborations to make LTE a reality for Indian consumers. The technology is going to change to higher speeds and networks and MediaTek is pleased to collaborate with Micromax Informatics to deliver a stable and affordable 4G handset experience.” said Dr. Finbarr Moynihan, General Manager International Sales, MediaTek.