Logitech has been working behind the scenes, reinventing itself and has today announced, what the company calls its “biggest brand transformation” in its history. The product logo from now on will read ‘logi’.
The new unified design language will reflect simplicity and bold colors and will be nurtured under chief design officer, Alastair Curtis. Here is what the new head of design has to say.
“Logitech has undergone huge changes, so we’ve created an identity that is an expression of who we are today and who we will be moving forward. A company transformation of this magnitude should come with an equally bold transformation of its brand.”
Logitech peripherals and other devices are world renowned and whether you agree with “new is always better,” the new design transformation certainly is interesting. Logitech still has some surprises and ‘twists’ in store and how the transformation takes place will be clear over the coming year.
The new design will be reflected on the company website, social media channels, on packaging and in-stores over the coming year.
“We’ve been reinventing Logitech, creating products that strive to blend advanced technology and design to bring you amazing experiences,” said Bracken Darrell, Logitech president and CEO. “We’ve built a world-class design team, led by chief designer Alastair Curtis. We’re putting Design at the center of everything we do. Our approach to Design goes beyond the classic definition. Design to us is the combination of advanced technology, business strategy and consumer insights. Our products have come a long way, and now it’s time to bring the brand forward too.”