China’s biggest Smartphone manufacturer, Lenovo, will now make smartphones in India, starting with Moto E (Motorola is a Lenovo Company) and Lenovo K3 Note. These smartphones will be assembled at a 44000 square feet Sriperumbudur (near Chennai) facility, which employs 1500 people for manufacturing lines, quality assurance, product testing, etc.
Lenovo also has experience manufacturing ThinkPad PCs in India for several years. Speaking on the new development, Chen Xudong, President MBG Group, Lenovo and chairman Motorola Mobility Operating Board said, “Lenovo is not new to manufacturing in India. We recognized the potential of India and we invested in PC manufacturing several years ago. Lenovo’s investment in the new manufacturing plant represents the potential we see in the Indian market and our long term commitment to our customers.”
“In the past ten years, our brand has grown manifold in India. We are excited to expand our presence and tap into India’s competent talent pool that will enable us to develop cutting-edge products for our own customers across the world,” he added.
The Moto E 2nd Gen has already started rolling out of the plant and Lenovo K3 Note will follow soon. The company plans on assembling 6 million units by the end of this year. This is the first time Lenovo and Motorola, both brands will be manufacturing under the same roof, outside of China.
The government of India has encouraged smartphone manufacturers to setup manufacturing units in India, which is also an exponentially growing market, especially for budget android phones. Lenovo isn’t the first brand to come on board. Recently Xiaomi, Yu, Micromax, Asus and Coolpad also started assembling phones in India. As the trend catches up, we can expect better after sales support for all the products manufactured in India.