LeEco officially entered the US consumer market with the launch of Le Pro3, Le S3, Super4 X UHD Tvs and more. The company also announced its content partnership and laid its vision to be the leading content player in the market.
“We have created a new business model that will lead the next era of technology – the ecosystem era. We are disrupting several categories and changing the paradigm by breaking down barriers and boundaries between industries and screens to create a better experience and more value for both individuals and industries,” said YT Jia, Founder, Chairman and CEO of LeEco. “I know the road ahead is long and arduous but life is about constantly exploring the unknown, and I believe that if you dare to dream what 99% believe is impossible you’ve earned the right at that 1% chance to be successful.”
Earlier this year, LeEco made a resounding impact by purchasing Vizio, the second largest TV brand in US, for $2 Billion. The company also purchased and re-branded Dichotomy Creative Group as Le Vision Entertainment and this Los Angeles based division will be creating wide array of original English language content for LeEco.
With this strong foothold, LeEco is finally equipped to unleash its ‘disruptive’ ecosystem in US and be taken seriously.
The Le Pro3 is the current LeEco flagship phone powered by Snapdragon 821 processor, paired with 4GB LPDDR4 RAM and 64GB (UFS 2.0) internal storage.
The handset further offers a 5.5-inch (1920 x 1080 pixels) Full HD display, Android 6.0 (Marshmallow) with EUI 5.8, 16MP rear camera, Fingerprint sensor, Infrared sensor, CDLA audio, dual speakers, Dolby Atmos, NFC, 4G VoLTE and 4070mAh battery with Quick Charge 3.0.
The Le 3S, on the other hand, has a 5.5-inch Full HD display powered by 4070mAh battery with Quick Charge 3.0, 4070mAh battery with Quick Charge 3.0 and Android 6.0 (Marshmallow) with EUI 5.8.
Other features include CDLA loss-less audio, Dolby Atmos. Fingerprint sensor, infrared sensor, 4G LTE, 16MP rear camera, 8MP selfie camera and a 3000 mAh battery.
Besides, LeEco also presented its Super4 X Series televisions and the giant UMax 85 TV with an 85-inch Display housed in a slim industrial design packed with superior technology features including industry-leading Full Array, 448 Active Local Dimming Zones, HDR, Dolby Vision, Fluid Motion 1920 Display Technology and Harmon Kardon Audio.
All LeEco products will retail via LeMall in US Starting November 2, 2016. Pricing is as follows:
l LeEco Le Pro3 smartphone, 3-month EcoPass membership – $399
l LeEco Le S3 smartphone, 3-month EcoPass membership – $249
l LeEco uMax85 TV, 12-month EcoPass membership- $4,999
l LeEco Super4 X65, X55, and X43 TV, 12-month EcoPass membership – $1,399, $899 and $649