With Apple reaping over 90 percent of smartphone Industry profits, most Android vendors were left high and dry in 2015. Chinese manufacturer Huawei, however, had a great year. Not only did the Chinese manufacturer earn well deserved global fame and recognition with the Huawei Nexus 6P, but it also surpassed Xiaomi to reach the number one spot in China.
At CES 2016, Huawei shared it success and precisely stated how great 2015 has been. Last year, Huawei sold 108 million smartphones, earning a revenue of $20 billion USD on the way – A staggering 70 percent growth compared to 2014! Xiaomi now stands tall as world’s number 3 smartphone manufacturer.
Huawei attributes this success to its investment in R&D, which is not a luxury every Android OEM can afford. For example, Huawei invested $98 million USD over three years and established a research team in France to create the first Huawei-developed ISP for the Mate 8. This in turn resulted in improved camera performance which all classes of consumers can appreciate.
Research and Development also resulted in development of pressure sensitive display, improved fingerprint sensor and also weird features like knuckle operation.
Huawei enumerated some key achievements which demonstrate improved brand awareness
- Huawei was ranked 88th in Interbrand’s Top 100 Global Brands list, an increase from 94th in 2014.
- Huawei was named the 70th most valuable global brand according to the the BrandZ 100 list.
- According to a report by the world-renowned research institution IPSOS, Huawei ranked first in brand awareness growth, jumping from 65 percent in 2014 to 76 percent in 2015, with more than 75 percent of consumers now aware of Huawei’s smartphones.
- Brand awareness significantly increased in European countries year-over-year: Portugal (87 percent); Italy (82 percent); Spain (79 percent); Netherlands (73 percent); Germany (68 percent).
- As Huawei’s brand awareness in key global markets increased, its Net Promoter Score (NPS) grew to 47, ranking third globally.