HTC U Ultra and U Play With Refreshing Design And Sense Companion Launched

HTC is taking another shot at reinventing and reinvigorating its smartphone line up with two new offbeat phones – The HTC U Ultra and U Play; Phones which are “all about u”.


The HTC U Ultra is a high-end Android phone powered by quad-core Snapdragon 821 processor coupled with 4GB RAM and 64GB/128GB storage space. The handset has a 5.7-inch Super LCD 5 primary display paired with a second 2-inch 160 x 1040 (520ppi)  SLCD 4 LG V-series-phones-like display that is operated by HTC Sense Companion: the new AI assistant that learns about ‘U’ and relays contextual information.

The handset includes a 12MP rear camera with dual-tone LED flash, f/1.8 aperture, Laser AF, and OIS. On the front, there is a 16MP camera with wide f/2.0 aperture and UltraPixel mode.

Other features include HTC Boomsound audio 4G LTE, WiFi 802.11 ac (2.4 and 5GHz), Bluetooth 4.2 and GPS with GLONASS, NFC, USB 3.1 Type-C, and 3000mAh battery with Quick Charge 3.0.

The HTC U Play, on the other hand, is a smaller low cost variant without the secondary display that adheres to the same design. The U Play has a 5.2-inch Full HD  display and is powered by MediaTek Helio P10 chipset. It comes in two variants – 3GB RAM with 32GB storage and 4GB RAM with 64GB storage.


Other features include fingerprint sensor, 16MP rear camera, 16MP front camera, HTC USonic, Dual microphones with noise cancelation, 4G LTE, WiFi 802.11 ac (2.4 and 5GHz), Bluetooth 4.2 and GPS with GLONASS, NFC, USB 2.0 Type-C and 2500mAh battery.

HTC U Ultra and U Play Key Specifications

Specification HTC U Ultra HTC U Play
Display 5.7” QHD SLCD 5, Gorilla Glass/ Saphire glass (128GB variant) 5.2-Inch Full HD SLCD, Gorilla Glass
OS Android 7.0 Nougat based Sense UI Android 6.0 Marshmallow based Sense UI
Processor 2.15 GHz Quad Core Snapdragon 821 1.8GHz Octa-core Mediatek Helio P10 chipset
Camera 12MP Ultra Pixel 2 camera and 16MP front camera 16MP Rear and 16MP front camera
Storage 64GB/128GB Internal Memory 32GB/64GB Internal Memory
micro SD slot (2TB) micro SD slot (2TB)
Battery 3000mAh 2500mAh
Dual SIM Yes (Hybrid) Yes (Hybrid)
Price $750 (Rs. 51,000 approx.)/ US$ 911 / Rs. 62015 approx. (128GB) US$ 438 or  Rs. 29,800 approx. for 4GB RAM variant

Author: Pooja

Pooja is passionate about blogging and Tech which makes life easier and interesting. While she is not exploring tech trends, you can find her devouring epic fantasy adventure literature and movies from across the globe.

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