Huawei’s online sub-brand Honor has today laid out its aspirations and ambitions for 2016. This year the brand aspires to triple its growth with 300 percent growth in smartphone sales.
To achieve these tragets, Honor will rely on product innovation, increased investment in sales channels, marketing, services and supply chain to enhance the branding influence. Honor is also collaboration with strategic e-business partners.
Huawei and Honor both enjoyed a good run in 2015 with about 6 billion USD global sales. The company has been retailing phones in total 74 markets. The company also invests in R&D unlike most other smartphone makers today. The design and aesthetics are done in the Paris design center, the algorithms from the Russian Mathematical and Algorithm center; Components from Japan, Chipset from USA and Software and R&D capabilities are leveraged from the Indian R&D Center.
According to Mr. George Zhao, President of Honor – “In 2014 Honor has achieved USD 2.4 billion sales and has shown 24 times growth with one unit selling every 1.5 seconds. We are optimistic of growing faster this year than all the previous years”. “With the ever growing smartphone market, India is one of the most important oversea markets for Honor smartphones. Over the last 15 months, Honor in India has strived to come up with products which meet the unmet needs of the Indian customers by localized research and product development. With the new innovative product introductions, Honor is optimistic at providing value-for-money products to consumers with better buying experience and services through Honor’s own sales and communication platform.”
Honor has indeed released some exciting smartphones over the last year. Phones like Honor 6, Honor 7 and Honor 5X have been well received in India. The company is reasonably good with software updates too.