Google discussed its vision for booming Indian digital market in its Google For India event in New Delhi. This included initiatives taken, upcoming changes, Google search becoming India specific and more. Google is trying to bring next billion people online and it expects to find a large chunk of those in India. Google also believes that challenges involved in facilitating this transition, in enormous and diverse India, will play a pivotal role in tackling the rest of the world. That is why Indian market is very critical.
Google CEO Sunar Pichai pointed out that this will be a three step process.
“Mobile has proven to be a great equalizer, giving access to computing to a billion more people and counting. But there are fundamental questions around how to ensure a truly inclusive, open Internet for everyone,” said Pichai. “We are here to talk about our journey — about where we’ve come from, where we are, and where we are going to help everyone get as much from the Internet as you and I have.”
To begin with, Google is trying to take Internet to every remote nook and corner of the country. The highlighted initiative in this regards is its tie-up with Railtel. Together Railtel and Google will provide high speed WiFi in 400 railway stations across India starting from January next year.
Secondaly, Google is trying to make search more India specific. Efforts in this regards include lighter version of webpages, Keyboards for easy typing in different languages, YouTube offline and upcoming features like tap to translate which will allow you to use Translate even within other apps.
And third, Google wants to encourage netizens to contribute to internet and develop on top of their services. Google announced a program to train two million new Android developers over the next three years by working closely with more than 30 universities across the country in partnership with the National Skill Development Corporation.
At the event, Google also launched ChromeBit in India. ChromeBit is an HDMI dongle which can be used to convert any HDMI display into a chromebook. Google ChromeBit will be available in India for 7,999 INR starting early next year.