Google and Internet Industry partners has announced the creation of the Indian Language Internet Alliance (ILIA) which is a new group formed in order to promote the growth of Indian language content in the online world. Currently most of the English speakers are already using Internet in India but the same is not true for other languages. ILIA aim is to make more than 300 million Indian language speakers highly engaged Internet users by 2017.
This Alliance of ILIA consists some big names like ABP News, Amar Ujala Publications Ltd, C-DAC, DB Digital, Firstouch, HinKhoj, Jagran Prakashan Limited, LinguaNext Technologies Pvt. Ltd, NDTV, Network 18, Oneindia.com, Patrika Group, Process Nine Technologies Pvt Ltd, Prost Innovation Pvt Ltd, Reverie Language Technologies Private Limited, Ver Se Innovation/NewsHunt, Webdunia.com, Times Internet Limited and the mighty one, Google.
The Alliance will also work together to increase and create more Indic language content for the hundreds of millions of Indians who will be using internet for the very first time, mostly via smartphones and mobile devices.8u
Along with this, Google also showcased demos of Voice Search in Hindi and has launched a special website called www.hindiweb.com. The new website will act as a single destination or source for Hindi speaking Internet users to discover the best Hindi content online.
Currently there are over 200 million Internet users in India which is roughly 16% of its population. Practically all of the country’s English-speaking population of 198 million is already online. The remaining percentage of Indians who are not online tend not to be English speakers.
Amit Singhal, Google’s Senior Vice President of Search said:
“Our mission at Google is to ensure the world’s information is universally accessible, and this includes the millions of users in India who are about to come online for the first time. Hindi Voice Search will be just one of the many steps Google is taking to empower the Indian language users and advertisers to take advantage of the Web’s huge economic and social potential.”