Joining the ‘Make in India’ brigade, Chinese manufacture Gionee has today announced its partnership with world renowned smartphone manufacturer’s Dixon and Foxconn and will soon start assembling phones in India.
The company announced that it will spend a grand sum of 50 million dollars in the next 3 years for developing infrastructure related to manufacturing in India. Foxconn will start with F Series and P Series phones from the existing Gionee Portfolio, at its Andhra Pradesh facility. On the other hand, Dixon will take care feature phones and other low cost smartphones from its Delhi-NCR plants.
The new partnership gives Gionee the potential to churn out 1.2 Million smartphones per month, from both units combined. Gionee will spend more on R&D for customizing its Amigo UI as per Indian needs and expectations. Gionee’s Amigo UI has been a weak link, despites several attempts to rectify it. Looking from an Indian perspective might be just what Gionee needs as the next step towards improving it.
Speaking on the announcement Arvind.R.Vohra, Country CEO & MD, Gionee India said “Make in India as an initiative gives an opportunity to not only take Gionee as brand ahead but also to be actively able to participate in the growth of our economy through various touch points. We are happy to have partnered with the best in business including Foxconn and Dixon and sure that this step will prove to be instrumental in the brands future.”
William Lu, President Gionee added “India market is second home market to Gionee after China and the investment in India manufacturing is just another step in a line up of much more to come for the Indian market and customers”