Gionee today expanded its reach India, announcing a strategic partnership with 6 leading offline retailers including Spice, The Mobile Store, Mobiliti World, Jumbo Electronics, Croma Retail & Planet M.
Currently Gionee smartphones are available in exclusive brand stores, shop-in-shops and the company’s e-store.
To start with, Gionee expects an additional 35000+ smartphones sale every month with this new alliance with all major brick and mortar stores and will gradually increase this number in coming months.
Commenting on the association Mr. Arvind Vohra, Country CEO and MD, Gionee India said, “Indian smartphone market is growing at a rapid pace and this association is our effort to increase our presence and making our handsets readily accessible to our customers anywhere and everywhere. We are glad to partner with the biggest names of the retail industry to officially sell our devices. Our consumers can now walk into any of these retail outlets and experience a Gionee smartphone. Through this move we look at increasing our sale by over 10% percent in the coming year”.
At the launch, the company also expressed its disinterest in modern ‘flash sales’ trend claiming that it leads to incomplete consumer experience. Speaking of which, Gionee also mentioned that it has 800 service centers up and running and plans on increasing that number to 1000 by the end of this year. The company will also plans on opening 250 brand stores in the next one year.