Fossils presented a range of connected devices spanning 6 of their owned and licensed brands – Fossil Q, Michael Kors Connected, Skagen Connected, Chaps, Emporio Armani and Misfit.
Announcing the launch in India, Jack Quinlan, Senior Vice-President, APAC, Fossil Group stated, “It is our constant endeavor to offer products that not only appeal to our consumers’ sense of style but also meet their changing requirements. India is the fastest growing market in the APAC region with a CAGR of more than 40%. Smartwatches are slated to constitute about 40 per cent of wearable devices by the end of 2016 and through the launch of the new range we aim to capture a considerable share of the market. With the growing penetration of digital technology we recognized the need to meet the requirements of the millennial trendsetter”.
Fossils also quoted IDC data that reports 41.9% growth for wearable market in Q2 2016, thus asserting the relevance of the India launch, which will help Fossils make deeper inroads and open new doors in the consumer electronic and technology channels.
So, here is what the company has in stores for India:
Misfit Shine 2 and Misfit Ray – These ‘design forward’ wearables are priced at Rs. 7,495 onwards. These fitness trackers target youth and feature a modular, minimalistic design.
Fossil Q Wander and Q Marshal – These are the first wearable watches from renowned fashion brand Fossils that offer a touchscreen displays, refined steel case and classic leather straps (interchangeable).
Both watches include Always On display which relays important information like time, calls and alerts and can also be used to respond to messages. The Fossil Q Wander and Q Marshal collection is priced between Rs. 21,995 and Rs. 22, 595.
Michael Kors Access – This smartwatch targets fashion-focused consumers. Inspired by the iconic Bradshaw and Dylan styles, Michael Kors Access offers features like super connectivity, activity tracking, voice activation, customizable display faces, and wireless charging for a price ranging between super connectivity, activity tracking, voice activation, customizable display faces, wireless charging for a price ranging between Rs. 25,995 and Rs. 29,495.
Hagen Connected hybrid smartwatches and Skagen Connected activity tracker – Inspired by simple Danish design these wearables aim to add value to user experience without any added complexity. The price ranges between INR 14,295 and INR 15,495.
Emporio Armani – Emporio Armani Watches reflect modern taste and casual sophistication with modern shapes and materials balanced with a classic style. These hybrid smartwatches are available in four metal finishes, of rose gold, black, gunmetal and stainless steel priced between INR 17,495 and INR 27,995.
Chaps Smartwatch – This Smartwatch is perfect for the customer who wants all the functionality of a world class tracker with notifications, hidden in the beauty of a traditional watch. The Chaps Smartwatch is priced between INR 9,995 and INR 10,499.