Fitbit has launched its first fitness focused smartwatch- Fitbit Blaze for the price of 19,999 (showcased yesterday at CES 2016). This smartwatch comes with leather strap as well as stainless steel link bracelets which render a stylish look. Fitness Blaze is already available for pre-order and the global roll out will start from March 2016.
Fitbit Blaze tracks your heart rate and activities, and motivates you to stay fit and healthy. It will also automatically notify you of calls, texts and calendar reminders. Fitbit Blaze offers up to 5 days of battery backup on a single charge. The company has collaborated with Tory Burch, fashion designer to make this smartwatch beautiful and stylish.
Fitbit Blaze comes with several new features like FitStar Personal Trainer on-screen workouts which guide you through three popular workouts Warm It Up (8 minutes), 7 Minute Workout, and 10 Minute Abs for free and without any smartphone or app assitance. It can also connected to a smartphone’s GPS antenna to tell you about distance you have covered, minute- mile split times, etc.
Fitbit Blaze also comes with multi-sport mode which records intense activities like biking, cardio, running, yoga to provide you your performance status.
James Park, CEO and Co-Founder of Fitbit, said, “One of the first things we learned in this industry is that fitness is personal – and if something isn’t your style, you won’t wear it. With Fitbit Blaze, we pushed the boundaries of what’s possible to create a beautiful, versatile device that can be customized to fit your personal style – while packing a powerful fitness punch to help you reach your goals. Fitbit Blaze delivers a combination of innovative features that were carefully selected with intention and purpose, designed to motivate and offer a fitness experience that is more effortless and more useful with advanced guidance and coaching.”