Transsion holding’s itel mobile brand, which was recently launched in India, has reached over 1 million consumers. The company announced its phase 1 success while also detailing its plans for strategic expansion over the coming months.
As of today, itel is selling a total of 15 phones in India that include 8 feature phones priced under 8000 INR and 7 smartphones priced under 10,000 INR. iTell is selling these phones in 11 North-Indian states including Uttar Pradesh East, Uttar Pradesh West, Gujarat, Jammu and Kashmir, Bihar, Jharkhand, Punjab, Uttarakhand, Delhi, Rajasthan, Haryana and Himachal Pradesh.
As part of its strategic expansion, the brand will expand its reach to cover Maharashtra, West Bengal, Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Madhya Pradesh, Chhattisgarh, Orissa and North eastern states by August 2016. It will also boost its after sales services by opening 1000 service centers by the end of this year.
Speaking on the milestone, Sudhir Kumar, CEO, itel Mobile India, said, “itel was launched in India to eliminate the technological disparity that exists between the urban and the rural geographies. The impressive response that we have received within such a short duration since our launch underlines the efficacy of our brand’s value-plus approach in the Indian market. We would like to thank our partners and consumers who made this feat possible for us. We are confident of devising and launching even more innovative offerings that will empower the Indian consumer and give India the boost it needs to evolve into a completely digital economy.”