It’s no news that tablet market has been shrinking each passing quarter, but there still are quite a few manufacturers siding with the large portable gadgets that are slowly evolving towards being productivity tools.
According to CMR reports, affordable tablet maker Datawind holds maximum market share for tablets in Q1 2017. During the quarter, Datawind had 34.2 percent of tablet market share followed by iBall and Samsung with 16.3 and 14.7 percent share, respectively.
Under 5000 INR category, Datawind retains 70 percent of the market share. Also, Data wind is the only company that has managed to increase its market share in the Tablet market. The fact that all DataWind tablets come with 1-year of free internet access is also a growth enabler. Its tablets also benefit from a unique patented technology that helps reduce 97 percent of data consumption as per company claims.
Mr. Suneet Singh Tuli, President and CEO of DataWind said “We continue to see tremendous demand for our low cost Internet-enabled tablets and smartphones from consumers in India. I am truly honoured and humbled with the overwhelming response from our customers. Devices bundled with free internet browsing; local manufacturing, patented technology and our strong & committed team were the key factors which worked for us.”
Mr. Tuli further added ‘DataWind firmly believes that digital and internet divide can be addressed through technology intervention, at an affordable price point. We are focused on driving the cost downward to a level where access to technology becomes ‘universally affordable’ and democratization of technology finds its true meaning.”