Coolpad, a consumer driven company which is also the third largest supplier of Smartphones in India, is extremely deft when it comes to smartphone manufacturing. This expertise is a result of years of innovation carried out by its 2000 or so engineers working in R&D centers worldwide which has also yielded 6000 mobile technology related patents over the years.
This manufacturing prowess of Coolopad is precisely why many brands want it to make their handsets and is also the reason why Coolpad is able to deliver technology to budget buyers at unprecedented prices.
Its India success started with the Note 3. A phone that surprised everyone with a staggeringly fast fingerprint sensor available for an under 10,000 INR price. No one anticipated a phone that cheap to have a functional biometric reader, and the Coolpad Note 3 forced everyone to pause and reconsider.
Not only was the Fingerprint reader extremely fast and accurate, but its software implementation was also spot on. Besides, the 3GB RAM, octa-core CPU and 5.5-inch HD display made the overall smartphone experience very gratifying.
But Coolpad was just warming up. In a series of phones that the Global smartphone maker unleashed after Note 3, it kept pushing the envelope further each time.
The Coolpad Note 3 Lite offered the same Fingerprint sensor and camera performance for an even lower price of 6,999 INR. The compact Coolpad handset was highly appreciated by Indian consumers. This more affordable variant too included attributes like 3GB RAM and HD display, which were only expected in handsets costing at least twice as much.
Progressing further, Coolpad brought in its Mega 2.5D which successfully trickled down an extremely premium design at rock bottom prices. The handset flaunted aesthetically appealing 2.5D curved glass, Metal chassis and premium finish for just 6,999 INR.
Meanwhile, Software innovation for Coolpad phones progressed side by side. Several changes were made to the Cool UI to make it for intuitive and consumer friendly. Changes like relocating control panel (that can now be dragged up from the bottom) or handy one-handed mode have made the Cool UI a lot more convenient and efficient.
Coolpad was also the first brand to introduce dual storage space with the premium Coolpad Max, which was later adopted by many other smartphone brands in India. The feature allows you to segregate smartphone storage in two password and biometric protected halves. You can install same apps on both spaces and login using different accounts.
The Coolpad Note 5 that followed did justice as a Note 3 successor. It offered the best in class performance and camera wrapped in a beautiful casing at a very affordable price.
More recently, the company introduced the Note 3s which looks absolutely gorgeous and the new Mega series handset, the Mega 3 that accepts triple SIM card slots and a separate SD card slot. This is a great boon to anyone who needs a competitive handset and uses multiple SIM cards – again for a very affordable price.
As you can see, with a diverse and competent budget phone portfolio catering to every possible consumer need, Coolpad has successfully revolutionized the budget phone experience for Indian consumers.
Its ability to intercept what consumers are hankering for faster than all other brands, and its hardware expertise to rapidly push phones catering to these needs is what makes Coolpad an irrepressible force.