Blippar, the world’s leading visual browsing app has entered India’s augmented reality (AR) market. Blippar is an app which uses image recognition technology to bridge the gap between physical and digital world. It uses your smartphone camera to scan an image present on products, packaging or newspapers and converts it into an immersive and interactive digital experience.
Ambarish Mitra, Blippar CEO and co-founder said:
Given the rapid increase in penetration of smartphones in India, and the optimistic approach of brands towards AR, India is a focus market for Blippar. We are thrilled to launch here, and excited about enriching the country’s myriad industries and brands with immersive mobile content.
Currently Blippar is empowering brands, publishers, advertisers and educators to offer consumers thrilling digital experiences through smartphones, tablets and wearables. The company acquired AR player Layar in June 2014 and now has a combined unique user base of more than 50 million users.
Company has already worked with big brands like Anheuser Busch, L’Oréal, Universal Pictures, Jaguar, Pepsi, Coca Cola, Pizza hut and many more. India is the first country in Asia where Blippar has started their operations and they plan to make it Country’s biggest and most widely used image-recognition platform.
Blippar is available on all Major mobile platforms i.e Android, iOS and Windows Phone. You can download the app on your smartphones and start Blipping. So, whose ready to Blip it?