Asus today added two new Zenfone Models to its India portfolio. The new Zenfone 3 Max is trying to replete the success Asus has had with big battery phones in the affordable price range, in the mid-range segment.
The base Zenfone 3 Max variant will be available for 12,999 INR and the high-end model will retail for 17,999 INR.
Let’s talk about the high-end model first. The Premium Asus Zenfone 3 Max has a 5.5-inch Full HD display and is powered by Snapdragon 430 octa-core processor, paired with 4GB LPDDR4 RAM and 32GB expandable internal storage. The hybrid slot can be used for 2 SIM cards or a SIM and a MicroSD card.
There is a 16MP rear camera with Dual LED flash, PDAF, Laser AF, Contrast AF and f/2.0 aperture. An 8MP selfie camera is also present on the front. Other features include 4G LTE, WiFi 802.11 b/g/n, Bluetooth 4.1, GPS, fingerprint sensor and 4100mAh battery.
The base variant has a smaller 5.2-inch HD display and is powered by MediaTek MT6737 quad-core processor with 3GB RAM and 32GB storage. The camera hardware and software has also been trimmed down. There is a 13MP rear camera with LED flash, and a 5MP front facing sensor.
Other features include 4G LTE, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, fingerprint reader, hybrid dual SIM support, and 4100mAh battery.
The new Asus Zenfone 3 Max will be available in Titanium Gray, Glacier Silver and Sand Gold color options.
“We understand the needs of the mobile consumers who are constantly on the move and require access to everything at the tip of their fingers. Through Zenfone 3 Max, we have been able to combine high-end aesthetics, a great photography experience, as well as a battery that ensures that users can enjoy their smartphone experience for longer durations without having to look for a plug point,” said Peter Chang, Region Head – South Asia & Country Manager for ASUS India.
Key Specifications of ASUS Zenfone 3 Max and Zenfone Max:
|Model||ASUS Zenfone Max (ZC520TL)||ASUS Zenfone 3 Max (ZC553KL)|
|Display||5.2 inch HD 2.5D Curved display with Corning Gorilla Glass resistance||5.5 inch full HD 2.5D Curved display with Corning Gorilla Glass|
|Processor||by 64 bit 1.3 GHz quad core MediaTek MT6737||Octa Core Qualcomm Snapdragon 430|
|Camera||13 MP rear and 5 MP front||16MP rear and 8 front camera|
|Software||Zen UI 2.0 with Android 6.0 Marshmallow||Zen UI 2.0 with Android 6.0 Marshmallow|
|Dual SIM||Yes (Hybrid)||Yes (Hybrid)|
|Price||12,999 INR||17,999 INR|