Asus will be the next International player to start manufacturing in India. Initially, the company will produce Zenfone 2 Laser units in India at Sri City, Andhra Pradesh. After Zenfone 2 Laser, Asus will also add Zenfone Go to the manufacturing lines, which are expected to churn out 150,000 units by the end of current financial year, thus satiating 80 percent of the expected demand in India.
Asus recently expanded its Zenfone portfolio amidst much fanfare at Zen festival, where the new Zenfones following old design traditions were introduced. The Zenfone 2 laser and Zenfone Go are the low cost but decent budget alternatives, and this is the primary reason for their high demand in cost sensitive Indian market.
“India offers us a huge opportunity as smartphone penetration is just 10%. We are excited to announce our local manufacturing facility that will cater to the growing demands of the market”, said Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India. “The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price.”
Chang further added, “We are aggressively targeting the Indian market. We aim to achieve 5% market share in the country by next year and empower all our customers with luxury.”
|Model||Zenfone Go||Zenfone 2 Laser (ZE500KL)|
|Display||5 inch HD display||5.5 inch HD with Corning Gorilla Glass 4|
|Processor||1.3 GHz quad core MediaTek MT6580||1.4 GHz quad core Qualcomm Snapdragon 410|
|Camera||8 MP rear and 2 MP front camera||13 MP rear and 5 MP front camera|
|Internal Memory||8GB||8 GB|
|Dimensions and Weight||71×144.5×9.98 mm and 135 grams||152.5 x 77.2 x 10.8~3.9 mm and 180 grams|
|Price||7,999 INR||9,999 INR|