2015 has been a fine year for Tiwanese chipset maker MediaTek. The company came out with several mid-range and low cost 64 Bit SoCs including MT6752, MT6753 and MT6732 which received positive nod from critics. The company also ventured in to premium range of chips with Helio X series processors which were seen in high end smartphones like HTC One M9 Plus.
Today, the company has announced that MediaTek chipsets will now power an array of new Amazon consumer products, including the Amazon Fire TV, and Fire HD 8 and Fire HD 10 tablets. However, this isn’t the first time Amazon will rely on MediaTek drivers. The company has previously used MediaTek chips in Fire HD 6, Fire HD 7 and Fire HD Kids Edition tablets.
Amazon Fire TV will employ MediaTek’s MT8173, a 64-bit quad-core processor with Cortex A72 cores (new high end ARM cores). On the other hand, The Fire HD 8 and Fire HD 10 tablets are powered by MT8135, an up to 1.5 GHz quad-core processor which sticks to 32Bit architecture and employs PowerVR series GPU.
“MediaTek and Amazon are focused on providing a premium user experience for consumers,” said Joe Chen, Senior Vice President of MediaTek. “With MediaTek’s processing power at the core of these products, we’re confident that Amazon customers will be better served in efficiency and performance.”
“We are committed to providing the best entertainment experience for our customers—whether they’re enjoying entertainment on our new Amazon Fire TV or new Fire HD tablets,” said Peter Larsen, Vice President at Amazon. “Using MediaTek processors to power our devices helps ensure a rich multimedia experience with HD videos that run smoothly, fast and fluid gameplay, and long battery life.”